May 20, 2022
A Hearing Solution for Music Lovers?
FM radio sounds better than AM because of bandwidth. The same principle explains why Earlens delivers the natural sound quality that conventional hearing aids can't.
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Amid competitive pressure from big-box retailers selling hearing aids at low prices, audiology practices sometimes wonder whether they can still compete. MarkeTrak 10 data suggests the answer is yes — provided practices emphasize the clinical services that retailers cannot replicate.
According to MarkeTrak 10, the hearing test that demonstrated need was the single largest purchase motivator for new hearing-aid users, and trust in the Hearing Care Provider (HCP) was second. Trial period length was also positively correlated with hearing-aid ownership: patients who had longer, supported trials were more likely to purchase and keep their devices.
1. Focus on patient-centered care. Patients are not shopping for a commodity — they are buying a relationship and a clinical outcome.
2. Discuss trial periods openly. Generous, guided trials increase the likelihood of a successful fitting and long-term ownership.
3. Establish patient trust. Nothing a retailer can do replaces a relationship with a clinician who is invested in the patient's outcome.
FM radio sounds better than AM because of bandwidth. The same principle explains why Earlens delivers the natural sound quality that conventional hearing aids can't.
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