Patient traffic seems to be highly variable across the country as counties reopen, scale back on reopenings, or remain in “wait and see” mode. Some practices have continued to report a 60% decline in their pre-COVID business levels, while one has told us, “We’ve never...
With the COVID-19 pandemic, practices have had to turn to new methods to engage their patients and continue to drive new leads. In-person visits have increasingly turned toward telehealth appointments, and consumer seminars are being hosted online as webinar...
As seniors spend an increasing amount of time online, and specifically on Facebook, incorporating Facebook into your practice communications strategy is a great way to increase your presence in the local community. Moreover, by consistently communicating with your...
Is your practice on Facebook? If not, you should be! The majority of people over 50 years old who use social media, use Facebook. In fact, 15.5% of Boomers spend 11+ hours per week on Facebook, and in 2019, the most significant change in Facebook user demographics was...
A sound quality study conducted by Earlens was recently published in Hearing Review (February, 2020). This study was an exciting endeavor as it was the first Earlens study designed to directly compare the sound quality percept of the wide bandwidth of Earlens to...
The recent COVID-19 pandemic has brought the U.S. economy to a standstill. The pain has extended to Otolaryngology practices, many of whom have reduced hours or temporarily closed. Fortunately, the recent passing of the CARES Act brings some much-needed help for...
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